Branding is everywhere. Every product, place, and public figure has hopped on the branding bandwagon. They have communicated a deliberate image of themselves to the public hoping that it resonates with their target audience. A clear reputation is key to staying relevant. Now, how exactly do you create an impactful brand image? First, you must decide if you are selling a lifestyle or an outcome.
Read MoreROI can feel like a scary marketing term and an even scarier thing to deliver on. “Return on investment” sounds like a 15-pound brick strapped around your ankle. With a few simple steps, you can set up, generate and deliver ROI that will not only elevate your partnerships but keep your partners coming back for more! Today we’re talking KPI’s, developing your edge, and delivering ROI to maximize your digital partnerships.
Read MoreLast month, founder and executive account manager of Anne Colette Management Elisabeth Boniface sat down with fashion and lifestyle publicist Emily Maldonado to share their perspectives and insights on what it means to craft a meaningful pitch, nurture a partnership, and develop a brand with real purpose along the way.
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