If you’ve ever thought about your personal brand, how your job fits into your personal life, or even how to balance your persona across social media- you’ve already thought about cross-platform strategies. Maintaining multiple channels, profiles, and even voices can be tricky. One of the first projects I recommend to new clients is to assess their platforms for cross-promotion opportunities. Why? Because you never know how your next client, your next job, even a new follower will find you!
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